Functional premium product at premium price. Cheaper mid-class does the job most of the way. But I suppose there is slightly better characteristics and probably higher reliability in design. Not a fake luxury like too many products these days.
I suppose we should be somewhat positive that some company still aims to deliver best possible products. Not just products with cheapest possible cost and some perceived luxury if even that.
I used to really like Noctua fans, for a while they were obviously the best fans by a significant margin.
But for all their tight tolerances and exotic materials and a high price to match, they generally don't outperform BeQuiet's more regular materials but use-focused fans that are half the price. Nor are they significantly better than Arctic's general purpose fans at a quarter the price.
Seems like it'd make more sense to just buy the fan optimized for the specific common purpose (airflow or radiator) than pay double for the Noctua for a more generalized fan, but is not the best at either common use case.
Seems like these days their target audience is those who believe their marketing materials about them being the best, instead of believing the benchmark performance data.
2×? Try 5× for the Noctua NF-A12x25 compared the the Arctic P12 Pro that matches or beats it in most metrics. Which isn't to say the Noctua fan is bad, it's just a luxury product for reasons other than performance.
2x more than other premium offerings that often perform noticeably better, which I'd say are usually from BeQuiet, LianLi, and Phanteks.
But yes, sometimes up to 5x more than the comparative Arctic in common size categories where it basically trades blows for most metrics that matter. Arctic is seriously unbeatable in value:performance if you just need a basic fan without other QoL or aesthetic features.
120mm is the most competitive category, and it's the most obvious category how Noctua can't keep up with the faster iterating/innovating competition.
This level of quality is why they have my business. We had a CI setup with rpi boards that needed fans (uart clock tied to cpu clock so heat meant slowing down and the uart dropped characters). I got tired of seeing random test failures on some board and driving up to the office to replace the fan that had failed. And they were loud and annoying. I ended up frustrated and expensing hundreds of dollars of noctua fans. Dead quiet, did a better job, and not even one ever failed on me.
It's par for the course in the premium PC parts industry. It's overkill in a way that does not impact performance at all because gamers will pay for that.
Last I checked they weren't really any quieter than their competitors at the same airflow and pressure (which is a little subjective because your curve will never match perfectly). They do have a really low number on their specs because they have a really low max RPM, but that's not really relevant when you can just lower the speed of other fans.
They're still really good fans, but a lot of this is just marketing.
At max power the Noctua NF-A12x25 has 56 CFM and 2.3 mmAq for 31dBA [1]. At 70% the Artic A12 Pro is 56 CFM, 4.3 mmAq, and 31dBA [2]. At 60% the Asus ProArt PF120 is 61 CFM, 2.6 mmAq, and 30 dBA [3].
Note that the ProArt is a bit thicker (25 vs 30 mm) and all these dBA numbers are almost certainly unobstructed airflow. The Noctua is certainly good, but it's literally over 5× the price of the Artic.
On the other hand, if I recall right the internet is rife with customer reports of the Arctic fans having noose spikes / unpleasant hums or resonances at certain RPMs. Lots of people using config tuning to avoid it.
I ended up buying Pure Wings as mentioned. Also much cheaper than Noctua and seemingly not having those issues.
Noctua is working at the last five percentages of performance AND lifespan. They want their fans to perform (and sound) identical ten years later with daily use.
Most people change fans far earlier than that.
I have a couple of their screwdrivers too. I'm with with brown.
But I don't think they really need that.
That said, on my last PC build I ended up buying Pure Wings 3, which are quite competitively silent at similar airflow and much cheaper.
And white. Because I do like silly pretty PCs, as long as they don't have RGB on.
https://eikehein.com/pc/pc2.webp
I suppose we should be somewhat positive that some company still aims to deliver best possible products. Not just products with cheapest possible cost and some perceived luxury if even that.
Also, if their product ever does enshittify, the shit would truly hit the fan.
But for all their tight tolerances and exotic materials and a high price to match, they generally don't outperform BeQuiet's more regular materials but use-focused fans that are half the price. Nor are they significantly better than Arctic's general purpose fans at a quarter the price.
Seems like it'd make more sense to just buy the fan optimized for the specific common purpose (airflow or radiator) than pay double for the Noctua for a more generalized fan, but is not the best at either common use case.
Seems like these days their target audience is those who believe their marketing materials about them being the best, instead of believing the benchmark performance data.
But yes, sometimes up to 5x more than the comparative Arctic in common size categories where it basically trades blows for most metrics that matter. Arctic is seriously unbeatable in value:performance if you just need a basic fan without other QoL or aesthetic features.
120mm is the most competitive category, and it's the most obvious category how Noctua can't keep up with the faster iterating/innovating competition.
They're still really good fans, but a lot of this is just marketing.
At max power the Noctua NF-A12x25 has 56 CFM and 2.3 mmAq for 31dBA [1]. At 70% the Artic A12 Pro is 56 CFM, 4.3 mmAq, and 31dBA [2]. At 60% the Asus ProArt PF120 is 61 CFM, 2.6 mmAq, and 30 dBA [3].
Note that the ProArt is a bit thicker (25 vs 30 mm) and all these dBA numbers are almost certainly unobstructed airflow. The Noctua is certainly good, but it's literally over 5× the price of the Artic.
[1]: https://www.cybenetics.com/evaluations/fans/4/
[2]: https://www.cybenetics.com/evaluations/fans/175/
[3]: https://www.cybenetics.com/evaluations/fans/229/
I ended up buying Pure Wings as mentioned. Also much cheaper than Noctua and seemingly not having those issues.
It’s kind of refreshing to see really.