Interesting read, Esteve. Curious to see how all this evolves.
The less fun part for brands is that if GEO keeps moving towards off-page and brand building, it probably means investing much more into mentions, PR, reviews, forums, comparisons, reputation, etc. And that’s usually way more time-consuming and costly than just optimizing the website itself
The less fun part for brands is that if GEO keeps moving towards off-page and brand building, it probably means investing much more into mentions, PR, reviews, forums, comparisons, reputation, etc. And that’s usually way more time-consuming and costly than just optimizing the website itself