Micron's chief business officer has hinted, that Apple's tough supplier
negotiations contributed to the conditions behind the global memory
shortage.
Sumit Sadana explained that Micron was unable to fund capacity
expansion during the industry's previous slump, a period when its
margins turned negative partly because some buyers pushed relentlessly
for lower prices.
"We told a couple of the customers who were being very aggressive with
pricing at that time that this is not constructive. A lot of the industry
investments got shut down in 2023 because of really poor pricing and really
poor margins."
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