Ask HN: I built it and nobody came. What got you your first users?

I'm not a developer; MBA, cyber project manager by day. Years ago I taught myself enough SQL and API glue to automate the risk levels on my own trades. That was my ceiling, and every idea that needed real software died there. AI coding tools moved the ceiling, so I spent months of nights rebuilding it into something real and launched it last week.

Six days later: three posts, two followers, essentially zero visitors. The best thing I have ever posted got four likes. 1 like was from me lol...

The part I wasn't ready for is that nobody rejected it. I'd braced for "this is bad" or "this already exists." Instead there's just silence. Every community I tried was either gated to new accounts or moving fast enough that a stranger's post sinks inside an hour.

So I have a working product, months of work, and zero information. Not "no demand" — no exposure. I can't tell you whether the thing is any good, because nobody has looked at it.

For those who have been here: what actually got you your first hundred real users? Not "post more." What actually worked?

11 points | by deadcatfound 2 days ago

17 comments

  • akashskypatel 2 days ago
    I think we are in an age where there is so much saturation and noise in every corner of the internet and with the rise of AI everyone is building "disposable" software for their own niche use or what THEY think is new and unique that it's impossible to generate organic traffic anymore. All the "hot" projects are botted to hell with most likely paid promos on places like twitter to promote their project and botted stars on github. Everyone is throwing their own project out in the void and hoping someone will adopt it. I have resigned to just working on what I enjoy and find useful that fills a niche somewhere and just having fun with it.
    • deadcatfound 2 days ago
      I agree with you completely! This honestly evolved beyond what i was expecting. It started as a learning tool for my work colleagues and evolved into a local tool they use. As a DOD/DOW employ i cant broadcast my project inside the walls of my building, and this is my way of spreading the love (at a small cost to cover my dev tools)

      I love this weird world we live in now lol

  • codingdave 2 days ago
    If you built this for yourself, then you are your entire market. Either you like it and it is good, or you don't and it is not.

    But if you built this to sell to others, you skipped the most important step: Researching the market to know what people want. Your first users come from your research - you call the people who you talked to and say: "I built it."

    If you skipped that step, you are just throwing spaghetti against the wall and hoping it sticks. Fun for builders, not reliable for actual success.

    • deadcatfound 1 day ago
      Honestly it's a bit of both. It started as something for me and a few colleagues, and they actually use it day to day, so I skipped the "research what people want" step because the first users were just us. This is the honest truth.

      -Chris

  • NarcisMirandes 2 days ago
    I am also in a similar situation. This is something I try to learn. Those are some sources that has been useful to me:

    - How to get your 100 users. Sam Altman. Oct 3, 2024. www.youtube.com/watch?v=Da7z-RcS6dM

    - 50 Founders Share How They Got Their First Customers. YCombinator. Aug 9, 2023. www.youtube.com/watch?v=NZp5j5hvn9I

    - How to Get Your First 10 Customers. YCombinator. Jun 22, 2026. www.youtube.com/watch?v=_FBivfgOvuE&list=WL

    • deadcatfound 1 day ago
      Saving all of these, thank you. The Sam Altman "do things that don't scale" idea is basically the opposite of what I've been doing lol

      Super useful!

      -Chris

    • LLLDP 15 hours ago
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  • desktopentree 1 day ago
    Six days and three posts isn't really a hard launch. A stress test with trusted users is really important before a hard launch to work out the bugs.

    I'm going through the same thing with my product launched last week. I'm going through the sequence of posting on reddit, HN, PH, etc. to build that first base to develop organically but it's a struggle.

    • deadcatfound 17 hours ago
      Fair hit on the hard launch. I skipped the stress test with trusted users entirely and went straight to posting. In hindsight that's backwards, and it's probably why I have no idea whether the thing is any good.

      If you share the link below, i would be happy to take a look and give you feed back.

      -Chris

  • mjkl7896 18 hours ago
    I'm in a similar situation to yours.

    I've been posting here and there for about a week, but the actual user traffic was so low I could count it on my fingers!

    I hope you don't get discouraged and keep looking for a solution. Stay strong!

    • deadcatfound 17 hours ago
      Counting users on your fingers, yeah, I know that exact feeling. Thanks for saying it, genuinely.

      I'll follow your comment and review your project. Us new guys on the block need to take care of each other lol.

      -Chris

  • NishanStepak 1 day ago
    Reddit has a magic quality to it. There are a ton of groups. Some of the groups I have used so far are Betatesters, Buildinpublic, Earlystageapps, Indiehackers, Sideproject, Startup Ideas, Y Combinator. There are also specific groups like Public Domain and Borges which I posted my app to. Some of the other social media Like LinkedIn and here have helped as well.
    • deadcatfound 17 hours ago
      Thanks, saving this list.

      So it's a bit chicken-and-egg — need karma to post, need to post to get karma. Guessing the honest answer is to go comment like a normal person for a while first.

      -Chris

      • NishanStepak 3 hours ago
        A lot of sites require you to wait a bit before doing anything. Metafilter makes you wait a week before posting for example. They want long term people.
  • pickleglitch 2 days ago
    6 days and 3 posts? What did you expect to get out of that? Some people spend years building an audience. I don't know why you would think you can do it in 6 days with barely any effort.
    • deadcatfound 17 hours ago
      Fair. I came in naive about the timeline, I thought shipping was the hard part.

      -Chris

  • rdegges 2 days ago
    I've built quite a few projects from 0 -> business over the last 20 years, and I think the fundamentals are still true today.

    First rule: if you're building the product solo, is it something you're the target user of? I've always felt like the biggest "cheat code" for building successful products is just making them for people like you. I know that goes against a lot of lean startup methodology (talk to users, etc.), but it has always worked in my experience. Use your unique domain knowledge to make something meaningfully better, cheaper, more accessible/simple than the competition.

    Second rule: marketing is important. Almost all the things I've built are developer services, so to get user feedback and early traction, I'd submit to go speak at the local meetup groups in my area, talk about the tech stuff I worked on as part of the product, then give people a free shirt if they'd give me some in-person feedback after the event. I made some good friends that way (hello, SoCal Pythonistas!), and also made meaningful product growth. Don't be a shill, just genuinely nerd out about the things you're doing in an authentic way. People like that.

    Third rule: write well. Don't use LLMs to spam blog content that's low quality about your product. Write about it yourself. Show examples, highlight features. Don't use marketing words, use simple descriptions.

    • RockieYang 2 days ago
      Well said.

      I truly believe that the product will be better if the author is the first targeted user.

      > AI coding tools moved the ceiling.

      I'd say AI coding tools raised the floor, not the ceiling. Building a product with great UX is still difficult and demands constant attention to detail.

      • deadcatfound 1 day ago
        "Raised the floor, not the ceiling" is a better way to put it than I did, I'm stealing that. And you're right about UX being the hard part that didn't get easier.

        Thank you! This gave me a lot to chew on moving forward.

        -Chris

    • deadcatfound 2 days ago
      Thank you so much for the feedback. Marketing is my weakest aspect in this project. I've tried the grass roots organic approach, but I think I need to start venturing out of my comfort zone.

      -Chris

      • bruce511 2 days ago
        Marketing is the hard part. Ideas are trivial. Code is easy (and now with AI trivial.)

        Most humans do the easy part first. It's the most fun. Lots of people can play a guitar. Only a tiny fraction market enough to make any money.

        If you want success (in anything) learn (and do) the hard part first. Every product idea starts with 3 basic questions;

        A) who is this for?

        B) how do I reach them. Prove it by getting 10 names, email addresses, and nominal deposits.

        C) can my target market afford this? Poor people need private jet transport, but that market cannot afford that product.

        Writing the code is the last thing you do, not the first.

        Assuming of course your goal is to make money. I make ceramics for fun, not to sell. I get the joy of making and using my own pots. It's a hobby, not my day job. I'm not interested in marketing or selling them. And that's perfectly OK.

  • PaiDxng 2 days ago
    Your first hundred users probably won’t come from crowded feeds; for a trading-risk tool, I’d recruit ten traders manually and watch where they hesitate before chasing reach.
    • deadcatfound 1 day ago
      This is the most useful thing anyone's said to me in this whole thread. I've been chasing reach when I have zero signal on whether the thing is even usable by someone who isn't me and close non-quint friends.

      -Chris

  • owebmaster 2 days ago
    Yes you can tell if it's good: it's not. Finding the customers is part of your job and if you can't do that it's your own fault
    • deadcatfound 1 day ago
      Fair... I'd rather know why than not. The demo's open, no signup, and I put the whole thing out in public specifically so people could tell me what's garbage.

      I would be grateful for any feedback, even if they are drive by jabs at the project. I have nothing to hide, and respect this community.

      -Chris

  • kcarriedo 20 hours ago
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  • cocabadger 2 days ago
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  • scsanad 2 days ago
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  • LLLDP 15 hours ago
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