Apple and Google are a mobile cartel, they need to be broken up.
This is absurd.
If people want the editorialized 'safety' of an App Store, they can use it, that's fine, but there's no reason to stop people from buying apps for their phone from wherever they want.
> My app was REJECTED from submission FOUR TIMES in row. Always same reason (eg. my app is “design spam” and “duplicates existing apps” and it is createed using “app generation template services”) as shown bellow in screenshots. Which is obvious nonsense.
You can feel the entitlement across the room from the developer. They seem to be unable to conceive that outside of their bubble there can be a real case of AI spamming that same look and feel, even if they did it by heart.
Looking at his work, it's clearly modelled after Serum (which even the article describes as "a sort of Serum 2 for iOS") so I am not sure why they think this suddenly deserves a white glove service here.
The App Store is also flooded with Synth apps, so regardless of the UI being the trigger here, I would imagine the category itself has been flagged as spammy and now has a higher bar of entry.
If anything I would use this as an opportunity to reskin and try to stand out, they're giving you a blueprint of what will perform better on the algorithm if you avoid that look if you think about it.
“Just try an alt store” is a condescendingly flippant comment - there is near zero market for iOS alt stores and most people in most countries have no access either.
technically, anyone can grab a copy of source, put their phone into developer mode and install the app too.
But- practically, it's hard.
You only get 4 application slots on devices in dev mode for example and I think they also expire.
I tried creating an internal app for my company and was gobsmacked that I didn't have any sane method to distribute it short of taking full ownership of everyones devices via MDM.
You are of course not allowed to publish "internal" apps to Testflight (or the App Store, but that's more obvious).
Is entitlement always a problem? Maybe if apple didn't try their best to hold a monopoly on app distribution for a large percentage of the mobile userbase, developers wouldn't feel frustrated in this regard. Who's apple to decide which apps aren't allowed because they "duplicate existing apps", and how fairly is that even applied? Are calculators allowed on the app store? It seems awfully like they duplicate existing functionality.
First, I am not trusting them at face value. They are building a copycat of Serum and most likely could be doing some level of vibe-coding themselves.
Second, to your point, say we trusted them, it's a chicken or the egg problem. After all the trash entered the space it became flagged and a scale/moderation issue.
I've been waiting about two weeks for the last review for my app, I got one rejection and that took 20 days. It's a bit of a bummer but there isn't anything I can do about it.
"About 80% of the reviewers on my team were former Apple retail employees. Many were Geniuses, the people who fixed your phone at the store. The other 20% came from elsewhere. They came from bartending, tree trimming, and tech."
"When I was there, a new app got about 13 minutes. An update got about 6. Those 13 minutes cover every localization, every screen, and every purchase described above."
This is why app review is a joke, and why the App Store is full of crap and scams.
According to Shoemaker, Steve Jobs demanded that Apple review every app, but Jobs resigned from Apple only 2.5 years after the App Store opened. More than 15 years later, it's clear that the App Store has outgrown the expectations of the dying Jobs.
I suspect that Jobs would have changed and adapted if he had lived, but Tim Cook seemed content to cash in on the easy App Store revenue.
I'm not sure what Apple can do here; Pandora's box is open and it won't be closed. It felt like there was a flood of app releases in the early 2010s during the gold rush. I can't even imagine it now.
I noticed that Apple has been updating their documentation so developers can have less back and forth when releasing an app.
Apple has anti-spam app policies that basically limit innovation and competition in certain product categories. An extreme example would be Apple not allowing any more "sleep music apps" b/c there is enough in the store.
An investor actually approached me about buying a couple mobile apps I made b/c they are "aged" and don't need to go through the rigorous first-review approval process
They will not. Why would high revenue be a reason to hire more?
They look at margins and they want to optimize them, not use better margins as a reason to pursue smaller margins. Small time indie developers and businesses that earn them less than millions a month in fees are not worth their time. They’re solving this by automating more telemetry, not by hiring more junior and senior reviewers. They don’t want to take a loss on small devs.
Hire more reviewers. Apple is making a shitload of money from App Store sales (and of course by scamming its users in many creative ways). They'd better spend it on making developers happier, not on thickening the walls of their garden.
In both of these cases the platforms are absurdly profitable, 75% profit margin for Apple, fleet of mega-yachts for Steam, the solution is they stop skimping on review and hire more people to keep up.
>It was over a month of back-and-forth, so I threw my hands up and released it audio-only for now. What we will do is bundle the MIDI build into the binary so both AUv3s install.
Oh, so they are trying to do a soft bait and switch; where an app developer makes an app, splits its functionality, and sells both on the app store. They hope that someone buys the first app, which is missing basic functionality, not realizing they have to buy a second app to get the additional expected features. Like if you buy a video converter app that doesn't let you convert to an MP4 unless you buy a second "MP4 version" video converter app. Scummy behavior, glad Apple blocked it.
There is a surge of vibe coded apps in the iOS community.
Some of them are good - generally by musicians or sound designers who couldn't code.
Many are utter trash, designed by developers who have barely any musical taste and simply told Claude to make some glitchy reverb pedal or groovebox. They use AI to write the copy for the app store and leave the UI as default (navy with fixed width headers, often looking like more like a spreadsheet than a synth). Sometimes trying to charge as much as $30 for it. It's a scourge but on the upside, most of them have now got their dopamine fix and moved onto something else.
I m waiting for weeks to just enroll in their developer program, that i have paid for. Are they deliberately stalling everything to stop people from putting more stuff in the app store? I m going to go ahead and release the android version and make sure to badmouth apple to their users. life is short
The title is too friendly to Apple. Sure the flood of apps is making their lives harder, but also remember that they choose to force everyone through this and you have to PAY them to do their job this badly.
It's more than that, they choose to do the absolute least they can and pocket immense profits. In 2021 the judge in the Epic case called them out for only having 500 reviewers now it's 2026 and they still only have 500 reviewers.
A company I'm familiar with had their app rejected for "App does not contain means to delete accounts"
Then all subsequent ones were rejected "Developer provided test account stopped working"
Logs show that the tester used the "delete my account" function..
As the only customer service available is an uncaring LLM, the only solution that worked was to keep the "Delete my account" button in the app, and make it a NOP on the server side.
Apple's app review process has always been a silly game. I have a music playing app, and every actual screenshot gets rejected in review for "displaying copyrighted content" (album art). And the terms of review say the screenshots must come from the app, not be mockups. So dumb. I have a fake music collection of fake artists and albums that I load to generate screenshots ... colossal waste of time.
This is absurd.
If people want the editorialized 'safety' of an App Store, they can use it, that's fine, but there's no reason to stop people from buying apps for their phone from wherever they want.
You can feel the entitlement across the room from the developer. They seem to be unable to conceive that outside of their bubble there can be a real case of AI spamming that same look and feel, even if they did it by heart.
Looking at his work, it's clearly modelled after Serum (which even the article describes as "a sort of Serum 2 for iOS") so I am not sure why they think this suddenly deserves a white glove service here.
The App Store is also flooded with Synth apps, so regardless of the UI being the trigger here, I would imagine the category itself has been flagged as spammy and now has a higher bar of entry.
If anything I would use this as an opportunity to reskin and try to stand out, they're giving you a blueprint of what will perform better on the algorithm if you avoid that look if you think about it.
Or just try an Alt Store.
technically, anyone can grab a copy of source, put their phone into developer mode and install the app too.
But- practically, it's hard.
You only get 4 application slots on devices in dev mode for example and I think they also expire.
I tried creating an internal app for my company and was gobsmacked that I didn't have any sane method to distribute it short of taking full ownership of everyones devices via MDM.
You are of course not allowed to publish "internal" apps to Testflight (or the App Store, but that's more obvious).
At least on Android you can make them self updating and not care about rest of the ecosystem
Second, to your point, say we trusted them, it's a chicken or the egg problem. After all the trash entered the space it became flagged and a scale/moderation issue.
The larger problem is the bad actors.
Doesn't apply to alllll apps - but flagging it in case you hadn't recently looked into it.. web apps can do a lot and don't charge 15%.
"About 80% of the reviewers on my team were former Apple retail employees. Many were Geniuses, the people who fixed your phone at the store. The other 20% came from elsewhere. They came from bartending, tree trimming, and tech."
"When I was there, a new app got about 13 minutes. An update got about 6. Those 13 minutes cover every localization, every screen, and every purchase described above."
This is why app review is a joke, and why the App Store is full of crap and scams.
According to Shoemaker, Steve Jobs demanded that Apple review every app, but Jobs resigned from Apple only 2.5 years after the App Store opened. More than 15 years later, it's clear that the App Store has outgrown the expectations of the dying Jobs.
I suspect that Jobs would have changed and adapted if he had lived, but Tim Cook seemed content to cash in on the easy App Store revenue.
Apple has anti-spam app policies that basically limit innovation and competition in certain product categories. An extreme example would be Apple not allowing any more "sleep music apps" b/c there is enough in the store.
An investor actually approached me about buying a couple mobile apps I made b/c they are "aged" and don't need to go through the rigorous first-review approval process
They can absolutely afford to hire more.
They look at margins and they want to optimize them, not use better margins as a reason to pursue smaller margins. Small time indie developers and businesses that earn them less than millions a month in fees are not worth their time. They’re solving this by automating more telemetry, not by hiring more junior and senior reviewers. They don’t want to take a loss on small devs.
Only way they change course is via regulations.
Hire more reviewers. Apple is making a shitload of money from App Store sales (and of course by scamming its users in many creative ways). They'd better spend it on making developers happier, not on thickening the walls of their garden.
I'm not sure how platforms will handle this honestly. Of course they want to curate a bit and avoid blatant malware/spam, though.
Oh, so they are trying to do a soft bait and switch; where an app developer makes an app, splits its functionality, and sells both on the app store. They hope that someone buys the first app, which is missing basic functionality, not realizing they have to buy a second app to get the additional expected features. Like if you buy a video converter app that doesn't let you convert to an MP4 unless you buy a second "MP4 version" video converter app. Scummy behavior, glad Apple blocked it.
Some of them are good - generally by musicians or sound designers who couldn't code.
Many are utter trash, designed by developers who have barely any musical taste and simply told Claude to make some glitchy reverb pedal or groovebox. They use AI to write the copy for the app store and leave the UI as default (navy with fixed width headers, often looking like more like a spreadsheet than a synth). Sometimes trying to charge as much as $30 for it. It's a scourge but on the upside, most of them have now got their dopamine fix and moved onto something else.
https://apple.com/app-store
> Every week, nearly 500 dedicated experts around the world review over 130K apps.
And they actually updated that in the middle of last year, it's not just something they forgot it used to say:
> Every week, over 500 dedicated experts around the world review over 100K apps.
Then all subsequent ones were rejected "Developer provided test account stopped working"
Logs show that the tester used the "delete my account" function..
As the only customer service available is an uncaring LLM, the only solution that worked was to keep the "Delete my account" button in the app, and make it a NOP on the server side.
I don't disagree with the critique of Apple's policies, but boy this made me roll my eyes.